Welcome to Future Sponsorship 09
Richard Quest, world renowned journalist and host of Quest Means Business, CNN 

The Global Entertainment and Media Outlook
What’s the full extent of the impact of the international financial crisis?  What’s next for the global economy?  What’s happening with consumer spending? Will the underlying trends for our industry remain on course and what is the outlook for our industry?
Julie Clark, Head of Sport and Leisure Practice, PricewaterhouseCoopers

Sponsorship 4.0 - Align with the New Market Place
Money’s tight, pressure’s high. Sitting on the sidelines is tempting. Don’t. What worked yesterday will not get us to where we want to go today. A compelling “hangover” cure from the world’s foremost expert on sponsorship.
Lesa Ukman, Chairman, IEG LLC

Swimming Naked
Was the sponsorship industry caught with its pants down in the credit crunch and what’s in store for the recovery?  How will the economy change in the short and mid term?  How will consumers change and what are their new needs?  How will marketing change?  How must sponsorship adapt?  How will the new economy and new consumers impact on sponsorship?  What’s the appetite for spending and how are companies and brands planning for 2010 and 2011?
Julie Clark, Head of Sport and Leisure Practice, PricewaterhouseCoopers
Lesa Ukman, Chairman, IEG LLC
Giles Morgan, Group Head of Sponsorship, HSBC Holdings plc
Steve Cumming, Global Category Director; Sponsorship, PR & Events, Diageo
Keith Harris, Chairman, Seymour Pierce Investment Bank
Bob Stapleton, Founder & President, Team Columbia-HTC
Richard Quest, News Anchor and Correspondent, CNN

NETWORKING BREAK

Sponsorship for Social Change
Has CSR become a tick box exercise?  What are sponsors doing to effect change for the better and how successful are the campaigns?  Is sponsorship the catalyst for a better world or is it just corporate lip-service?  Has CSR hit a mid-life crisis or will it continue to grow in importance?  
James Holdsworth, Consultant, Peace and Sport
Nichole Brown, Chief, Corporate and Foundation Fundraising, UNICEF International
Joanna Conlon, Global Head, Seeing is Believing
Jane Ashworth, Chief Executive, StreetGames
Shaun Whatling, Chief Executive, RedMandarin

Dazzler on the Dance Floor…and a look at the Stanford Affair
Darren Gough, International cricketer, media pundit and winner of Strictly Come Dancing

LUNCH

Keynote Presentations and Interviews:
Cycling’s Dynamo
Bob Stapleton, Founder and President, Team Columbia-HTC, Mark Cavendish’s winning pro cycling team

City Slickers: The Power of Major Events and the Role of Corporate Partners
Jason Harborow, Chief Executive, Surrey Sports Park and former Chief Executive, Liverpool Culture Company

NETWORKING BREAK

Split Session

Either  The Beautiful Money Game
Sponsorship fees commanded by top clubs are at record levels and show no sign of slowing. The football industry is over £3.1billion in debt whilst Real Madrid finds a recession busting £136million for Ronaldo and Kaka.  Is it sustainable? Should clubs be budget capped? What are the Premier League’s financial regulations and will they work? Is sponsorship of leading sports good value? Will the strong get stronger and the weak weaker?    
Toby Hester, Head of Football, Castrol
Graham Fleet, Managing Director, IMG Consulting
Ben Wells, Head of Sponsorship, Chelsea FC  
Keith Harris, Chairman, Seymour Pierce Investment Bank
Gareth Moore, International Sales Director, Sport & Markt
Warren Phelops, Global Head of Sport, K&L Gates LLP

Or  Defining Sponsorship
What differentiates sponsorship from other forms of marketing? What’s unique about sponsorship? What is sponsorship’s pervasive role in contemporary communication?  How does sponsorship encompass future communications tools?  Where does CSR fit? Do marketers demand and deserve better clarity? How can sponsorship be accountable without clearly defined parameters?   
Shaun Whatling, Chief Executive, Redmandarin
Lucien Boyer, President and CEO, Havas Sports & Entertainment
Tim Hunter, Deputy Director, Fundraising, UNICEF
Karen Earl, Chairman, European Sponsorship Association
Patrick Nally, Principal, EMC2 Ltd

A Lasting Legacy - Sport and the Environment
Sir Keith Mills, Vice Chairman, London 2012 and Principal, TEAMORIGIN Race for Change

Winning
Rod Carr OBE, Chief Executive, Royal Yachting Association and the architect behind one of the most successful sports teams ever

Day One Close

Dinner and the ESA European Sponsorship Awards